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Product launch of Uddeholm Idun

Apr 22, 2016

Another ”divine power”has been added to our product family developed especially for tool holders for indexable inserts when we launched Uddeholm Idun March 15-16 in Frankfurt. Just like the goddess of the eternal youth from the norse mythology, Idun, it will keep its youthful shine as a result from being corrosion resistant.

This launch is setting the standard in how we want to work in order to try to shorten the time from launch to success on the markets. During the training both marketing as well as technical aspects were covered. Every market also made a rough plan on how they want to work with Uddeholm Idun on their specific market. We all agreed that the launch meeting is only the beginning and now we have to join forces in attracting the customers with the help of our launch package, which includes presentations, brochures, press releases, roll-ups etc. We are confident that Uddeholm Idun has a bright future on the tool holder market.

During the past few years the market has started to ask for a stainless holder grade, something that was not yet available. By launching Uddeholm Idun, Uddeholms AB has listened to the market demands and offers a material that is not only stainless, but also pre-hardened.

With Uddeholm Idun, Uddeholms AB revolutionizes the tool holder market by offering a safe and reliable fast forward button to finished tool holders for indexable inserts. Uddeholm Idun is a pre-hardened and stainless holder grade which makes the production a one-stop –shop where heat treatment and coatings will no longer be necessary.

5 quick facts about Uddeholm Idun

  • First corrosion resistant tool holder steel on the market.
  • Application patented
  • Pre-hardened (42-46 HRC) and corrosion resistant, speeds up the production process for the producers
  • Saves time and money, no nickel coating necessary, good also for health and environmental reasons
  • Available in round bars, where the majority goes to the range 25-65mm

Do you want to know more about Uddeholm Idun or Uddeholm Tool Holder Concept? Do not hesitate contacting Ulrika Mossfeldt or Göran Skoog.

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