Uddeholm stands for innovation and sustainable production. The brand has the courage to be constantly at the forefront of developments, including from a sustainability perspective. With a global presence, Uddeholm proudly holds 743 active trademark registrations worldwide. It is of the utmost importance for us jointly to create, maintain and actively safeguard these shared trademarks – symbols of both quality and sustainability, now and for generations to come.
As market leaders, we have encountered the challenge of trademark infringement – a hurdle we have anticipated. Through coordinated actions and strategic measures, instances of trademark infringements have seen a substantial decline over time. The outcome? An impressive success rate of over 80%.
A brief look back:
- In 2020, we initiated our first campaign against trademark infringement. We identified 3,450 instances and successfully resolved 2,550 cases.
- The year 2021 saw the continuation of our proactive approach, with a new trademark infringement campaign yielding the discovery of 1,040 infringements, of which 850 were effectively addressed.
- In the current year, 2023, our commitment continues. We’ve identified 540 trademark infringements and taken steps to address 450 of them.
A special acknowledgement goes to each one of you for your dedicated efforts, valuable contributions, and resolute actions in safeguarding Uddeholm’s extensive portfolio of 743 trademark registrations.
Together, we shape the future of the brands.